Marketing produktów ekologicznych – możliwości budowania przewagi konkurencyjnej
Green Products Marketing ‒ Opportunities of Building a Competitive Advantage

Summary/Abstract: In the twenty-first century the ecology becomes a widespread business concern. Most companies in the world, regardless of size, business profile and financial resources, take activity in terms of environmental protection. Keeping products and technologies environmentally friendly is a way to stand out among competitors and create company’s positive image. Green marketing is a chance for innovative companies as well as for any other organization, creating the competitive advantage. The article discusses the issues broadly defined „green” marketing, in the context of using marketing instruments for building competitive advantage of companies offering environmentally friendly products.

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