Relacyjny wymiar marketingu wewnętrznego w kontekście zmian otoczenia ‒ podejście konceptualne
Relationship Dimension of Internal Marketing in the Context of Business Environment Changes ‒ Conceptual Approach

Summary/Abstract: Turbulent business environment and challenges resulting thereof, force organisations to redefine current resource management and their role in the establishment of market positions. Particular attention needs to be placed on human resources and capabilities to manage inter-company relations.  The article considers human resource management through a lens of internal marketing and points out to internal partnerships as instruments of creating quality. Elaborations are based on literature studies, secondary sources and own reflections of the authors

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