Komunikacja marketingowa uczelni jako szansa na zdobycie przewagi konkurencyjnej
The Marketing Communication of University as a Chance of Gaining Competitive Advantage

Summary/Abstract: The main objective of the article is to present the means and tools that university needs for marketing communication, which can be used to gain some competitive advantage in the sector. The article discusses modern technologies as the tools of communication and promotion, among them: university web side, fan page in social networks or e-mail.

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