The Role of Models Promoted through the Media in the Build of Personality
The Role of Models Promoted through the Media in the Build of Personality

Summary/Abstract: The phenomenology of observing the behavior of others can provide learning contexts similar to direct experimentation. In other words, we are put in the framework of learning to behave and become, in various situations of life, by being careful and observing various behaviors of others. The method of modelling or appealing to the behavior of a model is based on the use of analogy, that is to understand, reproduce or reproduce in a simplified, schematically approximated form of manifestations or phenomena that are more difficult or impossible to detect or to observe through direct observation. The ability of educators to use symbols, understood as an intrinsic quality and as a specific resource, gives them the opportunity to represent their events, analyse their experiences, communicate with each other, anticipate their future through the act of to plan, to innovate, or to be creative in the educational environment. As a result, for a model to be imitated, its behaviors, actions, operations must be perceived and memorized in a symbolic form and the necessary skills are available. However, fulfilling these conditions does not necessarily mean that these behaviors will develop, because the performance of a person is conditioned by strengthening mechanisms, many of which are also indirect action. Our paper is based on a research conducted through teenager students regarding the role of mass-media in building their personality. Our findings and recommendations are student centred aiming their personal and academic performance in addition with the optimization of their behaviour and of the quality of life.

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