Partidului Naţional Liberal şi încercarea de seducere politică a lumii rurale între cele două războaie mondiale. „Poşta Ţăranului”
The National Liberal Party and the attempt of political seduction of the rural world during the interwar period. „The Peasant’s Post”

Summary/Abstract: In this study, I analyze how the Romanian Liberals have reported to the rural world through periodical press between the two world wars and especially to reveal what were the stakes of such a journalistic and propagandistic construction. The invention of a rural press, through „Poşta Ţăranului” („The Peasant’s Post”), „Glasul Bucovinei” („The Voice of Bucovina”) and „Glasul Ardealului” („The Voice of Transylvania”), aimed to bring the Party’s message to the Romanian peasant’s level. It showed the concern of the PNL leaders with adaptation of the liberal formation to the new political and social issues of Great Romania. The Liberal Party was forced to rethink the propaganda approach as a formula for its public survival in the context of the electoral integration of the peasant and the wider public participation. Not being complemented by specific party organization, the rural press could not have a major impact on the world of the Romanian village, despite its quality and professionalism, recognized by contemporaries. It could not create a liberal sociability and ended up perpetually indistinctly the Center's text, having only the role of fostering the loyalty of Party's cadres and demonstrating the existence of the National Liberal Party in rural areas.

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