Abordări teoretice privind practica managementului inovării în turism
Theoretical approaches on innovation management practices in tourism

Summary/Abstract: In a dynamic and continually changing business environment, innovation plays a vital role in enterprise or organization development. That is primarily because innovation offers the possibility of increasing profit and obtaining competitive advantage. Furthermore, it is known that a firms’ competitiveness consists in its innovativeness. Innovation in tourism is different from production innovation due to the particularities of tourism products, mostly because in tourism one cannot separate the product from the production process, which means that the product itself is the process. To product particularities – intangibility, inseparability, heterogeneity, perishability, there can be added the particularities of tourism industry such as seasonality, imitation and orientation towards competitiveness. Therefore, the aim of this paper is to review the field literature, both theoretically and practically. There will be analyzed aspects pertaining to defining innovation, its typologies, its implementation and there will be presented some world wide innovation models in tourism.

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