Društvene mreže i mladi: utjecaj opcije „like“ na kreativno ponašanje mladih
Social Networks and Young: The Effect of the ‘Like’ Option on the Creative Behaviour of Young

Summary/Abstract: Social functioning of today’s digital natives is impossible if they do not have access to the Internet and social networks. Most of today’s young people use Facebook, as one of the most popular networks for social interaction with peers, often without realizing that the time they spend on the social network and their creativity that is dedicated to create content are only goods offered for sale. Option “like” on this social network has the special meaning for youth and they accept this option as a certain status symbol and the evaluation of their status in the society. The paper examines the impact of the option “like” and its symbolic value for today’s youth, as well as the creativity of the content in order to gather as much likes. Metalanguage that this symbol represents in the given scope of the use is demonstrated through its historical beginnings and first impressions, as well as its symbolism and the very use in today’s digital sphere, and especially the way in which is understood by today’s youth.

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