Корпоративна социална отговорност: приносът на бизнеса към устойчиво развитие
Corporate Social Responsibility: Business’s Contribution to Sustainable Development

Summary/Abstract: Corporative social responsibility is concept, which stands for the relationship between organization and society, reflects the combination of the organization’s decisions, adjustments and actions and also it is part of the business’s contribution orientated to sustained development and prosperity. It is being accepted as a form of corporative strategic management, regulating the relationships between the firm and its surrounding. When we define the corporative social responsibility’s nature, there are different formulations and definitions and the thing in common among them is the responsible obligation of the business to contribute for sustained economic growth, labor relationships with workers and their families, local community and the society in general for improving the quality of life. In this article is being posed substantial accent over the genesis of the conception for CSR and its transformation into successful business strategy for sustaining development, its manifestation and particular practices for socially engaged behavior.

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