Корпоративна култура и конценцията за корпоративна социална отговорност
Corporate Culture and Corporate Social Responsibility

Summary/Abstract: Changes that occur in the attitudes and needs of society requires the implementation of amendments in the nature of business organizations - in the strategies of competitiveness, in understanding the importance of the relations and interactions that occur with their stakeholders, the management of human capital, understanding the importance the added value to the overall performance, which is reflected in constructs such as corporate culture, reputation, good management practices, which include the principles of the concept of Corporate Social Responsibility.

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