Ničeansko novinarstvo
Nietzschean Journalism

Summary/Abstract: Nietzsche stands between the priestly and the knightly, between conformity and authenticity, between the masses where the truth and initiative go to drown and the individual ready to ask questions which could put a question mark over everything.If the source of the modern sidetracks of media mediation lies in complying with the corporations’ interests, i.e. slave morality, then Nietzsche has long pointed out the sore spot of our times, defined by the systems of media mediation.This paper examines the current world and Croatian media situation through the lens of Nietzsche’s critique of morality. The aim is to try to create thinking space in order to understand the need for changes in the moral, business and human characteristics of people engaged in the business of media mediation.In short, is Nietzschean journalism possible?

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