Novi mediji – nova pravila i nova recepcija kulture i umjetnosti
New Media - New Rules and New Reception of Art and Culture

Summary/Abstract: New media technologies are bringing unstoppable changes in fields of the media and artistry, but also to the whole social scene. Television, the Internet, mobile media, Ipod...are all part of everyday life-changing way of “production” of information, their distribution, and their decoding.In the late nineties and at the beginning of this century, during discourse on digitization and media production, some authors were affected by technological determinism. Such technological approaches have been abandoned in recent years, because the technology is not a force “in itself”, but instead, is adapted and applied in accordance with the existing systems of values, and those systems of values have cultural, social and economic roots (Örnebring, 2010: 68).

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