Senior on the tourism market
Senior on the tourism market

Summary/Abstract: Positive influence of tourism activity on health and well-being of elderly people is undeniable, but tourism offer aimed at specific needs and abilities of this market section is relatively limited, although seniors constitute a growing and — as a result — more and more important group of customers with buying potential. Polish seniors, unlike their Western counterparts indicate a low level of tourism consumption. The main reason for this situation is both a limited buying potential of Polish seniors, and the system of values in which tourism and other active ways of spending free time are relatively low in the rank. The purpose of the review paper is to present the main aspects pointing at the need to treat seniors as important buyers of tourist and recreational services.

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