Budowa przewagi konkurencyjnej przez współczesne przedsiębiorstwa w nowych realiach gospodarczych
Construction of competitive advantages by contemporary enterprises in new economic realism

Summary/Abstract: In this article the author describes the theme of competitive advantage by modern companies that operate in an environment dominated by globalization, technological advances and intangible resources. To this end, the determinants of the modern knowledge economy have been identified, as well as the relationship between competition, competitiveness and competitive advantage. The analysis of source materials and market observations (conducted during empirical research) clearly confirms that the key determinants of competitive advantage in such turbulent market conditions are the knowledge and competencies and skills of employees who are responsible for creating and implementing new solutions.

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