Az OTV és a médiaboszorkánykonyha
The OTV-phenomenon issue with the Romanian commercial media
Author(s): Erzsébet MátéSubject(s): Media studies, Theory of Communication
Published by: Medea Egyesület
Keywords: OTV;commercial television; Romanian media; Elodia-files; live broadcast;
Summary/Abstract: OTV is currently Romania’s most watched television network. The big breakthrough comes in2007, when it comes from nowhere to the top, even more, it surpasses the rating of such big-budget networks, such as ProTv. In 2009 it loses from its ratings, yet still it surpasses the rating of the Romanian national television. This study comments ont he OTV phenomenon, and tries to grab the points where the Romanian commercial media was radically overwritten.
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: IV/2009
- Issue No: 2
- Page Range: 17-24
- Page Count: 8
- Language: Hungarian
