University Stakeholder Relationship Management
University Stakeholder Relationship Management

Summary/Abstract: Every organisation has its own stakeholders: individuals or groups affecting the organisation’s actions and/or being affected by them. Referring to the theory of stakeholders, universities should carefully identify their stakeholders.Considering the environment in which the university exists, paying attention to its stakeholders,reflecting on actions undertaken towards them and meeting the expectations of stakeholders is needed for establishing successful university stakeholder relationships. For every university it is becoming increasingly important to successfully manage its relationships with stakeholders to develop intellectual and social capital of a country as currentmarket challenges require greater openness of universities to the outside world.

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