Różnorodność oferty edukacyjnej publicznych uczelni w Polsce
Diversity of Educational Offer of Public Universities in Poland

Summary/Abstract: Higher education institutions play an important role in the development of the state economy. They carry out the mission with regard to national social and economic goals by building the intellectual and social capital of the country. Nowadays, higher education faces many difficulties that force university management board to be active and open to changes in the environment. Universities create value which should be addressed to their stakeholders, and their existence depends on adjusting the value to the expectations of the stakeholders. This article characterizes the influence of the various stakeholders and factors surrounding the university environment on the educational offer and also presents some examples of educational offers which respond to the needs of the labor market.

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