Czy atrakcyjna cena zastąpi brak kontaktu fizycznego w przypadku zakupów online? Przykład smart shoppers
Will Attractive Price Replace the Lack of Physical Contact When Shopping Online? The Example of Smart Shoppers

Summary/Abstract: Online shopping with the use of mobile applications is becoming an area ofinterest of many researchers and practitioners. The paper is focused on two factors — sensitivityto the level of prices, and the need for physical contact with the product of theso-called “smart shoppers”. Reference is made to the results of the research conducted atthe turn of 2015 and 2016 on the sample of 525 young respondents. The research showsthat young consumers are in majority convinced that they belong to the category of “smartshoppers”. In addition, the resulting value of the correlation coefficient indicates that themore the respondent are considered a “smart clients”, the less important is the price forthem. Respondents perceive physical contact with the product as an important factor intheir choices. This may also be due to their overall involvement in shopping and resistanceto take risks and buy something that one cannot touch. Price is identified as statistically insignificantfactor. The other dimension — the informative function of mobile applicationsis a factor which influences the attitudes of young customers.

• Details
• Contents