Rola strategii w tworzeniu innowacji w przedsiębiorstwie
The role of Strategy in Creating Innovation in Companies

Summary/Abstract: Changes in the environment and growing competition force companies to implement innovation. At present, only innovative companies have the chance to succeed.The corporate strategy plays a major role in creating innovation. The aim of this article isto present and analyze the relationship between a business strategy and innovation. The article was based on literature analysis and survey research.

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