VERKAUFSGESPRÄCHSTYPEN. EIN THEMA FÜR DIE LINGUISTIK
TYPES OF SALES DISCOURSE. A TOPIC OF INTEREST FOR LINGUISTICS

Summary/Abstract: Communication is now increasingly in the focus of public attention. Thanks to the spread of technologies, personal and media communication as a form of social action is determined by the influences of the environment, the characteristics of the communication partners and media, the abilities, attitudes, interests, knowledge and cultural background. In this background it must be pointed out that in a particular cultural circle, a professional frame offers a sociocultural pattern which is common to the communication partners. The communication techniques, however, must be based on specific relationships. The framework of a linguistic grammatical analysis is enriched by aspects related to communication partners, content or conventions of communication.

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