Strategia rozwoju powiatu chodzieskiego jako instrument kreacji wizerunku
The strategy of the social and economic development of Chodzież county as the instrument of creating positive image

Summary/Abstract: The aim of the article is to present the strategy of Chodzież county and its influence on the county’s development, as well as to attempt to assess the effectiveness of this instrument in creating a positive image. The main aim of the strategy, which is very general and perspective-based, is the local authorities’ eagerness to achieve the county’s development position which can be socially accepted. In the article, a survey is presented, which was carried out among the county’s citizens and involves the most vital thematic areas to which the strategic goals should apply. There is also a description of the strategic goals and their influence on the county’s image. The strategy is a projection of the future which was declared with vision and clear goals. The local authorities will endeavor to fulfill the goals together with other issues by taking certain actions previously appointed in the mission and realization scenario of the strategy, as well as by transforming the county’s present condition into one which is sought after. There will also be an attempt to assess the strategy as an instrument of creating a positive image of the county.

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