Gry językowe w tytułach książek religijnych (na wybranych przykładach)
Puns in religious book titles (chosen examples)
Author(s): Małgorzata WojtaszekSubject(s): Theoretical Linguistics, Applied Linguistics, Theology and Religion
Published by: Akademia im. Jakuba z Paradyża
Keywords: religious language; persuasion; advertisement; puns
Summary/Abstract: The article is about puns that are used in religious publications. For the sake of the article books and audio-books are treated as goods and their titles as advertising texts. The formal analysis of the collected research material proved that, similarly to the advertisement producers communication practice, puns have become a fashionable way of playing colloquially with the reader. Among the strategies used by the mentioned authors also are: a use of colloquial idioms and their modification, jokes, contrasts, amusing comparatives andsuperlatives, a use of imperative as a plea, requests, advices, anthroponomy, phonic puns and references to culture, art, literature, movie and slang.
Journal: Język. Religia. Tożsamość
- Issue Year: 17/2018
- Issue No: 1
- Page Range: 35-50
- Page Count: 16
- Language: Polish