DIGITAL ECONOMY, ENTREPRENEURSHIP AND THE CONCEPT OF OPEN INNOVATION
DIGITAL ECONOMY, ENTREPRENEURSHIP AND THE CONCEPT OF OPEN INNOVATION

Summary/Abstract: This paper elaborates the connection and the importance of the concept of open innovation and entrepreneurship in a digital economy. Through theoretic explication, elaboration is performed on the need of implementing the concept of open innovation as a way of cross-linking in the network systems of companies, with the purpose for them to adapt to changes in the business environment. The model of open innovation is a paradigm that points to the need for systematic incitement and research on a wide range of internal and external sources of innovation opportunities and integration of the research. These business models should enable transfer of know-how and exchange of information for creating innovations that will be successfully commercialized on the market.

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