Changements en actes et communication engageante pour une préservation du littoral méditerranéen. Le contrôle des variables
Behavior changes and binding communication for Mediterranean littoral preservation. Controlling variables with an experimental approach

Summary/Abstract: The action-research Ecogestes aimed at improving the communication strategy used by the « ambassadors of the sea » to promote Mediterranean littoral preservation behaviors among sea users. With an experimental approach, a new methodology as devised and its impact was evaluated. Throughout the presentation of this action-research, we will illustrate the way researchers chose to control experimental variables and reduce noise in observed effects.

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