ИЗСЛЕДВАНЕ НА СЪСТОЯНИЕТО И ТЕНДЕНЦИИТЕ В РАЗВИТИЕТО НА МОБИЛНИЯ БИЗНЕС В ХОТЕЛИЕРСКИЯ БРАНШ В БЪЛГАРИЯ
RESEARCH ON THE STATE AND TRENDS IN THE MOBILE BUSINESS DEVELOPMENT IN THE HOSPITALITY INDUSTRY OF BULGARIA

Summary/Abstract: The main aim of the present paper is to study and analyze the current state of the hotel information systems in Bulgaria and the possibilities for implementation of mobile information technologies in the hotel sector. The research thesis is defined in the following way: the modern hotel sector in Bulgaria has a clear need for more efficient information systems management, which can be improved on the basis of the most up-to-date information and communication technologies, including mobile ones. The stated aim also determines the specific tasks of the research, which are: 1.Theoretical study of hotel information systems and their importance for the hotel industry. 2.Exploration of popular reservation platforms and their application in different categories of hotels in Bulgaria. 3.Evaluation of the functionalities of hotel information systems in Bulgarian hotels and their readiness for their development and improvement. 4.Evaluating the economic benefits and risks of introducing modular technologies into hotel information systems. 5. Development of a practical methodology for the implementation of a mobile hotel information application. 6. Development of a website for online survey and popularization of the results of the survey of hotel information systems among the different categories of hotels in Bulgaria. The main conclusion of this study is that the use of mobile information technologies can bring substantial benefits to the hospitality sector in Bulgaria and contribute to the sustainable development of the tourism in the 21st century.

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