COMMUNICATION PECULIARITIES IN THE PUBLIC AREA RELATED TO THE NEEDS AND OPPORTUNITIES OF THE PUBLIC ADMINISTRATION’S COMPUTERIZATION
COMMUNICATION PECULIARITIES IN THE PUBLIC AREA RELATED TO THE NEEDS AND OPPORTUNITIES OF THE PUBLIC ADMINISTRATION’S COMPUTERIZATION

Summary/Abstract: The quality of products and services in the public sector, the transparency, information accessibility of general interest is the core goal of all public institutions and administrative authorities in the developed countries. All these quality goals cannot be achieved without granting communication the proper position as a valuable and indispensable management tool used for improving the public sector. Human relations within the organization, motivation and employee’s involvement, harmonizing the personal interests with the organization’s interests and goals, as well as the organization's relations with the environment and especially with the citizens for the one that the public services are designed for and regulated by information exchange through communication. In this context the public sector specific communication, in particular corporate communication should support the information technology’s implementation in all the public organizations as an opportunity in order that governmental services to become more accessible and transparent but also more effective and efficient, the final goal is to increase the confidence in the public sector and even the society’s development as a whole.

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