THE INFLUENCE OF THE ANIME CULTURE ON THE CONSUMER BEHAVIOR
THE INFLUENCE OF THE ANIME CULTURE ON THE CONSUMER BEHAVIOR
Author(s): Adrian Nicolae CazacuSubject(s): Philosophy, Social Sciences, Social Philosophy, Sociology, Theology and Religion, Sociology of Culture, Sociology of Religion
Published by: Ediktura Beladi
Keywords: anime; culture; cosplay; doujinshi; economy;
Summary/Abstract: Presenting the impact of manga and anime products in the current economical environment, this article reviews the state of knowledge in the field and aims to highlight the appropriate market segment.The importance of the anime culture for the economy and the ability of the comic image to overcome the cultural barriers are the two goals that we want to highlight here. Consequently, the need for the optimal strategies, to promote the manga and anime products on the Romanian market.An example of this is the Nijikon Convention, one of the biggest media event of "pop culture" in Romania.
Journal: Revista Universitară de Sociologie
- Issue Year: XI/2015
- Issue No: 2
- Page Range: 25-32
- Page Count: 8
- Language: English
