THE IMPORTANCE OF COMMUNICATION IN THE ANIME CULTURE’S E-MARKETING. CASE STUDY
THE IMPORTANCE OF COMMUNICATION IN THE ANIME CULTURE’S E-MARKETING. CASE STUDY

Summary/Abstract: The purpose of the research is to study the link between the communication signal through the online socializing environment and the effect on the dynamics of the anime product e-marketing, as well as the influence of the cosplay manifestations on the decisional behavior of the fan of this type of culture. The data used is based on an online survey conducted with the occasion of the Comic con event held in Romania this year, addressed to the Facebook chat groups, with anime and cosplay themes. The study has two directions of interest: the influence of the signal, through the participation at this event, both on the e-marketing of cosplay related products and on the dynamics of the anime derived products e-marketing. The tools used in the research belong to the informational statistics and make a connection between the media communication and the information theory.

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