HOW TO TRANSLATE A DREAM : PRAGMATIC ASPECTS OF PROMOTIONAL TEXT TRANSLATION Cover Image

HOW TO TRANSLATE A DREAM : PRAGMATIC ASPECTS OF PROMOTIONAL TEXT TRANSLATION
HOW TO TRANSLATE A DREAM : PRAGMATIC ASPECTS OF PROMOTIONAL TEXT TRANSLATION

Author(s): Tatjana Smirnova
Subject(s): Phonetics / Phonology, Comparative Linguistics, Philology, Translation Studies
Published by: Vilniaus Universiteto Leidykla
Keywords: Translation of advertising slogans; Phonetic stylistic devices; English; Latvian; Russian;

Summary/Abstract: The present article provides some insights into the issues concerning the translation of advertising slogans. Application of phonetic stylistic devices and the effects their usage cause are studied analyzing slogans in English, Latvian and Russian. The analysis is undertaken with an aim to consider the role of phonetic stylistic devices in operative texts, with the focus on advertising slogans, and to identify the most appropriate translation methods to be applied in the rendition of these devices in operative texts across the working languages to ensure the equivalence of the intended effect of the source and target message.

  • Issue Year: 5/2012
  • Issue No: 5
  • Page Range: 90-100
  • Page Count: 11
  • Language: Lithuanian
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