CROWDSOURCING AND INNOVATION ACTIVITY ARE IMPORTANT FOR MANAGEMENT
CROWDSOURCING AND INNOVATION ACTIVITY ARE IMPORTANT FOR MANAGEMENT

Summary/Abstract: From an overview of the different types of crowdsourcing, our work has highlighted those where the crowd is used to obtain creative ideas (crowdsourcing creative tasks) or to obtain solutions to problems (crowdsourcing complex tasks). So far, there is little knowledge about the characteristics of the process used to aggregate ideas from the crowd. Therefore, this research has examined the characteristics of processes activity for the two types of crowdsourcing.A qualitative study based on a semantic analysis allowed us to confirm the characteristics of the innovation process of crowdsourcing that contribute to the achievement of complex tasks and creative tasks.

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