Strategy of Swiss Banking Sector Towards Digitalization Trends
Strategy of Swiss Banking Sector Towards Digitalization Trends

Summary/Abstract: Many fields of management in contemporary banking organizations have flourished due to advancement in engineering and technology particularly, in the IT sector. Innovations which lead to digitalization assisted banks in improving business processes, ensuring competitive advantage, achieving better business results and, finally, gaining higher profits. The process of digitalization in banking requires a simple approach in order to make use of banking services by means of modern technologies easier, faster and cheaper. Digitalization in banking forced modern banks to reassess and change their traditional business methods that are for the most part based on the existence of “bricks-and-mortar” physical locations and to replace them with modern distribution channels, namely modern media, and the banking services based on them.

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