TYPOGRAPHIC INVESTIGATION OF FILM POINTS IN THE FIRST 5 OF 2016 IMDB Cover Image

2016 YILI İMDB’DE İLK 5’E GİREN FİLM AFİŞLERİNİN TİPOGRAFİK AÇIDAN İNCELENMESİ
TYPOGRAPHIC INVESTIGATION OF FILM POINTS IN THE FIRST 5 OF 2016 IMDB

Author(s): Birsen Çeken, Asuman Aypek Arslan, A. Çisem YAYÇILI ÖZEN
Subject(s): Evaluation research, Film / Cinema / Cinematography, Marketing / Advertising, Sociology of Art
Published by: Sanat ve Dil Araştırmaları Enstitüsü
Keywords: Film; Poster; Typography;

Summary/Abstract: Posters are one of the advertising tools used to promote a product. Especially in the cinema sector, the tools used to attract viewer attention are rather limited. In this case, movie posters have a big task. Because audiences like a film poster that does not have an idea about the film and they might go for it. In such a case, we can think that the posters of the films which entered the first five in the internet movie database known as IMDB in 2016 are also the effects of the number of films watched. For this reason, these five most watched film posters have been examined in terms of typographic. Similarities and differences were sought according to film category in the typographies of the films encountered.

  • Issue Year: 5/2017
  • Issue No: 10
  • Page Range: 409-419
  • Page Count: 11
  • Language: Turkish