ANALYSIS FROM NEW ESTABLISHED UNIVERSITY FROM THE EMBLEM AND LOGO FOR
THE GRAPHIC DESIGN Cover Image

YENİ KURULAN ÜNİVERSİTELERİN AMBLEM VE LOGOLARININ GRAFİK TASARIM YÖNÜNDEN ANALİZİ
ANALYSIS FROM NEW ESTABLISHED UNIVERSITY FROM THE EMBLEM AND LOGO FOR THE GRAPHIC DESIGN

Author(s): Samed Ayhan ÖZSOY, Burçin Tuncay, Engin UĞUR
Subject(s): Education, Higher Education , Sociology of Education
Published by: Sanat ve Dil Araştırmaları Enstitüsü
Keywords: Design; Design Principles; Visual Identity; Visual Perception; University Logos;

Summary/Abstract: The goal of a university is to be a quality education institution with human resources and physical infrastructure. A new university has various responsibilities to fulfill in different areas in the direction of being one of institutions forming quality education structure. One of and the first one of these responsibilities is to gain a corporate identity. Two key elements of the corporate identity are emblem and logo. Along with the newly established universities, the increase in the number of universities requires to have an effective emblem and logo that will make a unique and easy association.Due to the functional structure of the universities, the visibility effectiveness of the emblem and logo is high in all the documents given to the students and in dialogs with almost all institutions in the country. The function expected from the emblem and logo gains importance when an organizational structure is in question. It is a necessity to create an effective corporate identity in accordance with its name and the characteristics for a new university. For this reason, the administrators involved in the establishment of the new university are responsible for ensuring that the emblem and logo are prepared in a professional manner.

  • Issue Year: 5/2017
  • Issue No: 16
  • Page Range: 1643-1661
  • Page Count: 19
  • Language: Turkish
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