What`s Your Number? – Numeral Preference in Viral Headlines from 3 Websites
What`s Your Number? – Numeral Preference in Viral Headlines from 3 Websites

Summary/Abstract: The present article offers a comparison of headlines from 3 different websites - www.buzzfeed.com, www.cosmopolitan.com and www. cosmopolitan.bg - in terms of the specific numerals used and their frequency of occurrence. The first of the three websites serves as a benchmarkfor viral headlines and is compared to two websites belonging to a single brand - the Cosmopolitan women s magazine. This approach aims at providing an interlinguistic, comparative aspect to the analysis of numerals and the phenomenon of virality.

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