The Regulative Principle Of Efficiency And Web Content
The Regulative Principle Of Efficiency And Web Content

Summary/Abstract: The following article is based on the proposition that certain elements of the theory of textuality as proposed by Beaugrande and Dressler in their seminal Introduction to Text Linguistics (Beaugrande and Dressler 1981) can be successfully employed in the analysis of the phenomenon of the “digitally born” text and the discourse it pertains to – i.e., the textual content populating the innumerable pages of the World Wide Web. More specifically, the paper recognizes the opportunities as well as the challenges stemming from the inherent convergence, non-linearity, hypertextuality and interactiveness of the Internet as a medium, and in turn aims to pinpoint some of the potential benefits of approaching online discourse from the perspective of efficiency as a regulative principle. In this respect, the article can be regarded as an attempt at bridging the gap between tradition (in the face of text-oriented discourse analysis) and current trends (the abundant and varied literature exploring what is widely referred to as “writing for the web”).

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