ПСИХОЛОГИЧНИ АСПЕКТИ ПРИ РАБОТА С МЕДИИТЕ
PSYCHOLOGICAL ASPECTS OF WORK WITH MASS MEDIA

Summary/Abstract: The most essential moments in the field of corporative communications implementation are making creative relations and building up communication channels with the mass media. Stability of these communication channels is the main defining factor whether a communication policy is feasible within the framework of modern life. It depends on the correct understanding of certain psychological aspects of working with mass media. Counting the subjections, in context of mass media, based on psychological receptions and formed by different common interests and values, actually defines a certain corporative communication as optimal and adequate. It shows us that not only the understanding of that process is important but also its management, related to two basic psychological levels, in terms of the modern corporative communications thesis - "involvement of the media" and "personal involvement of journalists". Attaining the process management leads to achieving the individual's communication goals, considered as equivalent participants in the communication process.

• Details
• Contents