Seyahat Acentelerinin E-Hizmet Uygulamalarının Kalitesinin Ölçümü: Bir Model Önerisi
Measuring the Quality of Travel Agencies E-Service Application: Proposed A Model

Summary/Abstract: This study has been handled to a two dimensional e-service quality measurements, based on e-service quality measurement models in the literature, according to changing consumer demands. E-service quality models has been composed from two factors and seven sub-factors belong to these two factors, in mind to be associated with perceived quality on pre-puchase and post-purchase process. The aim of this study has been identified as developing a two dimensional model for travel agencies by putting out e-service quality dimensions. With the context of study questionnaire form was experimented to 163 people and factor analysis was made with the aim of identifying sub-dimensions and in this factors. At the result of study, a model has been proposed a model for measuring the quality of travel agencies’ e-service application.

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