Satın Alma Karar Sürecini Etkileyen Faktör Olarak Ailenin Seyahat Acentaları Müşterileri Açısından Analizi
An Analysis of Family as a Factor Affecting Purchase Decision Process In Terms Of Costumers of Travel Agencies

Summary/Abstract: In this study, it was aimed to determine the differences between family factor and kinds of products/services which consumers buy from travel agents, reasons for choosing travel agencies and sources of information that influence the choice of a travel agencies. For this purpose, questionnaire was applied to 1009 costumers of 50 Group A travel agents in Konya province. The data obtained from this study were analysed using statistical software package and frequency distributions were calculated and ChiSquared= χ2 test was applied to measure the relationship between variables. According to the results of this study, differences have been detected between the family factor and kinds of products/services which consumers buy from travel agents, reasons for choosing travel agencies and sources of information that influence the choice of a travel agencies.

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