Kurumsal Kaynak Planlama Sistemleri İle Pazarlama Bilgi Sistemleri İlişkisine Yönelik Ampirik Bir Araştırma
Enterprise Resource Planning Systems and Relationship Marketing Information System for an Empirical Research
Author(s): Cemalettin Demireli, Metin Uluköy, Yavuz AkçiSubject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Orhan Sağçolak
Keywords: Enterprise Resource Planning (ERP); Marketing Information Systems (MIS);
Summary/Abstract: In this study aiming to determine the relation between Enterprise Resource Planning Systems (ERP) and Marketing Information Systems (MIS) and to determine differences in the effects of ERP usage on Marketing Information Systems in companies that use EPR, with respect to sectors in which companies in question operate, surveys forms which are obtained from literature research, are put to reliability tests, 5-point Likert scale is used in companies, the data obtained are analyzed by using SPSS 20.0 software package and the results are discussed. For this study data is obtained from 81 firms. Frequency, percentage, Kruskall-Wallis tests are used to analyze the data. In this study, it is found that firms operating in food, manufacturing, automotive and information technologies sectors benefit more from ERP than firms operating in other sectors.
Journal: İşletme Araştırmaları Dergisi
- Issue Year: 6/2014
- Issue No: 1
- Page Range: 218-231
- Page Count: 14
- Language: Turkish
