Otel İşletmelerinde Çalışan Personelin İletişim Yeterlilik Düzeyi: Gaziantep Bölgesinde Bir Araştırma
Communication Sufficiency Level of the Hotel Staff: A Research in Gaziantep Region
Author(s): Atınç Olcay, İbrahim Giritlioğlu, Esra ÇikmazSubject(s): Economy, Geography, Regional studies, Communication studies, Marketing / Advertising, Tourism
Published by: Orhan Sağçolak
Keywords: Hotel enterprises; Communication; Marketing; Gaziantep; Tourism;
Summary/Abstract: To attain customer satisfaction at the offered product and services to customers are leading activity which increase profit rates in hotel enterprises. The level of employees’ communication competence with customers is one of the important activity which cause customer satisfaction at hotel prises. The aim of this study was to evaluate hotel employees communication competence by the hotel customers who have gotton higher education and also to identify whether do customers’ gender higher education level and occupation any effect of the evaluation of employees level of communication competence.To perform of this aim, the questionnaire form was filled out to 400 hotel customers who stayed at 7 different hotels at Gaziantep region. According to the result, the communication competence level of employees was found as good, while customers gender and higher education level did not have any effect to evaluate employees level of communication competence at the hotel enterprises. However, It was found that customers’ occupation was an effect to evaluate employees level of communication competence by the hotel customers.
Journal: İşletme Araştırmaları Dergisi
- Issue Year: 6/2014
- Issue No: 1
- Page Range: 385-403
- Page Count: 19
- Language: Turkish