ДИЗАЈН У ФУНКЦИЈИ МОДЕ
Design in the Service of Fashion

Summary/Abstract: Designing industrial objects is a very old human activity. However, the concept of design was developed much later. Nowadays, design is an important factor in producing objects for human use. Given the fact that design implies intellectual creations, they enjoy legal protection in three ways: as an industrial property right (in the form of industrial design), as an original work of art, and on the grounds of unfair competition. There are different kinds of design and each kind has its place and importance in economic activities. In this paper, the author focuses on fashion design, which has a crucial impact on the development of fashion. Fashion, which is defined as a mode or style of dressing in a particular period, is significant in the lives of ordinary people. However, fashion is much more than that: it is a form of art, a system of signs as well as a means of communication among people. Fashion design is the most important but not the only factor which is in the service of fashion and fashion trends. In other words, the fashion industry could not actually exist without designing practical clothing items. Fashion is constantly and cyclically changing. In the post-industrial society, fashion has attained new dimensions and features. It is increasingly becoming a cult phenomenon and a status symbol of certain groups of people. Apart from design, there are many other subjective and objective factors that exert a significant influence on fashion. Finally, we may conclude that design has an extremely important impact on fashion but the role of fashion designers in the fashion industry seems to be much more prominent than the impact of design or all other factors, even in cases where the quality of design should actually yield a different outcome

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