Preferencje turystów z Chin dotyczące wyboru atrakcji odwiedzanych w Europie
Preferences of Chinese tourists towards the choice of attractions in Europe

Summary/Abstract: The aim of the study is to learn the preferences of Chinese tourists in Europe in terms of the choice of tourist attractions which they visit. The article uses an original research procedure: for selected tourist attractions in European countries the numbers of reviews posted on TripAdvisor webpage in general and in Chinese are measured. This allows to determine which attractions in the countries in analysis are most visited by Chinese tourists, and which countries and what kinds of attractions are most popular among Chinese visitors. The results show that Chinese tourists are primarily focused on the most popular urban tourist destinations in Europe, and online reviews can be a valuable source of information on travel preferences of groups of tourists.

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