(Ne)vjerodostojnost medijske reprezentacije kulture: od političke manipulacije do strategije skandala
(Non)–credibility of the Media Representation of Culture: from Political Manipulation to Scandal Strategy

Summary/Abstract: The paper analyzes the media representation of cultural content in Croatia during the transition period, with particular emphasis on selectivity and ideological coloration, as well as the market condition of these contents in mass media. The paper establishes that the process of transformation of media content passes through three phases, and that each phase introduces new models, mechanisms and principles in presentation of culture on the press pages. These new models range from the model of political manipulation to cultural content and the individual’s satanization through the scandal’s strategy to media staging and theatricalization of the reality affecting the (non) credibility of information and the creation of public opinion.

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