Medijska prezentacija zagrebačkog adventa: biznis, eksploatacija, identitet
MEDIA REPRESENTATION OF ZAGREB ADVENT:
BUSINESS, EXPLOITATION, IDENTITY
Author(s): Nina OžegovićSubject(s): Christian Theology and Religion, Media studies, Cultural Anthropology / Ethnology, Rural and urban sociology, Sociology of Culture, Marketing / Advertising, Socio-Economic Research
Published by: Institut za etnologiju i folkloristiku
Keywords: Advent; media representation; Zagreb identity; “festivalization”; “eventization”;
Summary/Abstract: This article provides a content analysis of the media coverage of the Advent in Zagreb in Croatian print and electronic med ia, more specifi cally the daily newspapers Jutarnji list and Večernji list and the weekly Internet portals Novosti and Telegram. The research focuses on whether the media presentation contributes only to the adventization and festivalization of Zagreb a nd the development of entrepreneurial capacities, or whether it also contributes to the creation of a new urban and cultural identity of Zagreb as a “Advent metropolis”. The paper also seeks to examine the relationship between the media coverage and the city administration and what sort of identity the city of Zagreb authorities create through the Advent in Zagreb event. The paper also analyzes the uncritical and euphoric features of the new “advent” identity of Zagreb.
Journal: Narodna umjetnost - Hrvatski časopis za etnologiju i folkloristiku
- Issue Year: 50/2018
- Issue No: 2
- Page Range: 105-127
- Page Count: 23
- Language: Croatian
