Ценностные ориентиры современного общества (на материале русскоязычных текстов массмедиа)
The system of values of modern society (on the Russian mass media texts basis)
Author(s): Svetlana Vasilyevna MoshchevaSubject(s): Language studies, Language and Literature Studies, Applied Linguistics, Communication studies, Marketing / Advertising, Rhetoric
Published by: Lingvokulturologické a prekladateľsko-tlmočnícke centrum excelentnosti pri Filozofickej fakulte Prešovskej university v Prešove (LPTCE)
Keywords: advertising discourse; language and society; system of values; behavioural stereotypes;
Summary/Abstract: The article involved views the problems of formation and functioning the system of values and behavioural stereotypes of modern Russian society. The author pays our attention to the fact that the social nature of advertising communication enables it to reflect all the nuances of society existence. The purpose of this article is to examine the dynamics of changes in the communicative space based on the analysis of mass media sources of a Russian advertising discourse.
Journal: Jazyk a kultúra
- Issue Year: 5/2014
- Issue No: 17-18
- Page Range: 0-0
- Page Count: 9
- Language: Russian
