Funkcje mowy ciała w procesie kreowania wizerunku publicznego polityków
The Role of Body Language in the Process of Creating the Public Image of Politicians

Summary/Abstract: On the basis of the subject literature, the current state of research, as well as the results of own explorations of Lublin students, the article presents the rudimentary functions of body language, as well as their determinants, which are linked to the process of creating the public image of politicians. In particular, the article discusses such issues as: body language as an element of non-verbal communication, the structure of the image of a politician, soma as a component of political actors’ image and their “electoral” capital, determinants of body lan-guage in the relation: politicians-electorate. The article emphasises that the correct “reading” of body language requires consideration of the situational context in which it is used, as well as its relation to the verbal content. The external appearance as part of the politician’s image is an important element of the political game, since it serves as a tool of exerting influence on oth-ers. It also contains appropriate valuation elements which may influence the decisions taken by the electorate at the ballot box.

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