Efficacy of an online video to promote health insurance literacy among students
Efficacy of an online video to promote health insurance literacy among students
Author(s): Ilaria Montagni, Jason Koman, Edouard Lhomme, Christophe TzourioSubject(s): Higher Education , Health and medicine and law, ICT Information and Communications Technologies
Published by: ESSACHESS
Keywords: health insurance literacy; online video; evaluation; university students; design thinking;
Summary/Abstract: This study describes the production and evaluation of an online video explaining health insurance functioning to university students in France. The video was produced by a multidisciplinary team following a design thinking approach. A qualitative evaluation was performed using semi-structured interviews with 30 students. Results showed that, after watching the video, students had remarkably improved their knowledge and obtained clear information on health insurance functioning. This study underscores the importance of using innovative digital communication tools to efficaciously promote health insurance literacy.
Journal: ESSACHESS - Journal for Communication Studies
- Issue Year: 11/2018
- Issue No: 21 (1)
- Page Range: 29-48
- Page Count: 20
- Language: English
