Dziennikarskie blogi odmedialne w przestrzeni internetowej polskich nadawców radiowych – opis zjawiska
Journalistic medial blogs in Polish radio web space – the phenomenon’s description

Summary/Abstract: This paper described the concept of "journalistic medial blog" and then attempted to describe this phenomenon in the radio web space. It also identified the potential of using journalistic medial blogs and rated their actual usability. The article also verifi ed the thesis saying that journalistic medial blogs could be useful for broadcasters under fulfi lling specifi c conditions driven by these blogs (eg. like locating them in the web space of the media, maintaining or upgrading the interactivity and visual coherence between blogs and media, exposing journalists and their programmes in these blogs). The conducted analysis was based on 54 radio stations from all over the country, occurring in Radio Track research.

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