Egzekwowanie standardów czy edukowanie specjalistów? Dwa podejścia do etyki w amerykańskim public relations
Enforcing standards or educating specialists? Two approaches to ethics in American public relations
Author(s): Jacek BarlikSubject(s): Media studies, Ethics / Practical Philosophy
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: public relations ethics; PR ethical codes; PR education; mentoring in PR; enforcing standards in PR ethics; PR in the USA
Summary/Abstract: American experience with PR ethics could be useful in coping with professional and ethical dilemmas in Polish PR industry. Following 50 years of PRSA code of ethics based on punishing for unethical behaviors, its new version – launched in 2000 – focuses on education and setting positive examples. It is supported by professional advisories for PR specialists, awareness programs (like PR ethics month), trainings for PRSA members, trade publications and scientific research on PR ethics.
Journal: Studia Medioznawcze
- Issue Year: 60/2015
- Issue No: 1
- Page Range: 11-18
- Page Count: 8
- Language: Polish
