A politikai elit médiareprezentációja a rendszerváltás után. Egy napilap-címlapokra épülő szövegbányászati elemzés
The media-representation of the post-1990 Hungarian political elite. A text mining analysis based on cover pages of daily papers

Summary/Abstract: This article relies on text mining methodology in order to establish the mediarepresentation rankings of the post-1990 Hungarian political elite. We use a new database of two daily newspapers in order to gauge the observed frontpage frequency of the named entities associated with the Hungarian positional political elite. Our results are strikingly similar for the political and the business daily paper in the sample: the Top 10 list of the most frequently mentioned politicians over a 24-year period shows a 90 per cent overlap (both lists include five prime ministers). The breakdown of aggregated data to electoral cycles confirms the pre-eminent role of prime ministers in general, and the representational leadership of Viktor Orbán, a two-time prime minister during this period, in particular. Furthermore, our analysis shows that the representation of female members of the political elite remained consistently below 10 per cent during the period in question.

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