MENTORING W CROWDSOURCINGU – INNOWACYJNY SPOSÓB NA WYKORZYSTANIE POTENCJAŁU OSÓB STARSZYCH
MENTORING IN CROWDSOURCING AS AN INNOVATIVE METHOD OF EXPLOITING THE POTENTIAL OF THE ELDERLY

Summary/Abstract: The combination of mentoring and crowdsourcing strategy creates new possibilities for solving problems in both, business and social sphere. On the one hand, mentoring is a form of support for the professional development of the organization’s employees. On the other hand, it can be seen as a way to exploit the potential of the elderly. This idea corresponds to the goals of crowdsourcing, as a means of supporting the ‘crowd’ in solving problems. Older people in this situation are a group that has unmistakable counseling potential that can be used in the form of mentoring in crowdsourcing.

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